Made for Your Every Moment

Luraé began just over a year ago with a single collection, a modest budget, and a big belief — that every woman deserves to feel elegant, without compromise.

What started as a small venture on TikTok, under the name UR Collection, has grown into something we're truly proud of: a brand built on the trust of real customers, one piece at a time.

Who We Are

Luraé is a Malaysian womenswear label rooted in simplicity and quiet luxury. We design for the moments that matter — weddings, engagements, Eid celebrations, and any other occasion. Our collections are crafted to move with you through life, from your most special occasions to your most ordinary Tuesdays.

What We Stand For

We believe elegance shouldn't come with an impossible price tag. Every Luraé piece is designed to look and feel luxurious, while staying within reach. We put care into every cut, every fabric choice, and every detail — so that when you wear Luraé, you feel it.

Simple. Elegant. Made for your every moment.